Client Brief
To create packaging for the student leader's conference that would highlight the presence of W'SUP (Western Sydney University Student Publication).
Concept Development
As the Creative Art Director at W'SUP at the time, I wanted the packaging to serve three purposes:
1. I wanted to highlight W'SUP as a brand to the student leaders, given its presence was not commonly known among the general student cohort.
2. I wanted to remind students about how the words they spoke as student leaders, could shape and influence their peers.
3. I wanted to reflect on the momentous social change that was occurring.
To do this I wanted to ensure a quote was visible on each side of the box. These quotes would speak to the power of words which reinforced that W'SUP was a written student publication.
Visual Outcome
I created packaging and an invitation for a future event.
W'SUP packaging handed out at the student conference.
Invitation to a future event, included in the packaging.