Client Brief
To update the organisation's annual general report so that it looked modern.
Concept Development
Before creating the annual report, I conducted research into what other NGOs were doing and made several recommendations to the Communications Director, including:
1. Reducing the number of pages in the document to provide only the pertinent points.
2. Utilising photographs over illustrations to create a connection to the impactful work the organisation was involved in.
3. Reducing the use of colours to reduce visual clutter.
As the Communication Director was very receptive to these ideas, I incorporated these ideas into the 2022 annual report.
Visual Outcome
By creating a more contemporary report, I was able to better showcase the organisation's important work.
Cover image and inside spreads.
Additional inside spreads including financials.
*The below is an example of spreads from the 2020 annual report to help provide a point of reference.
